12 min readThe CMO Who Cut Her SEO Budget by 60% and Tripled AI Referral Traffic
In 2026, one B2B SaaS CMO did something most agencies told her was reckless. She cut traditional SEO spend by 60%, reallocated the savings into AI visibility optimization, and watched her qualified referral traffic triple while her overall marketing spend dropped. Here's exactly what changed—and why smart leaders are copying this move.